Why do companies that make shampoo and conditioner put them in bottles that look exactly alike? Why is the font so small, since you’re in the shower and probably not wearing your glasses. That's why the good people at Ward’s Words started a task force to help tell what you're really picking up. Identipoo, as we like to call it, will come in two totally different looking bottles with large font, I’m thinking 100pt. If someone steals your Identipoo you can call our Identipoo theft hotline and we can replace your loss.
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